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Avani Modi Inaugurated IMARA Womens Fusion Wear Store

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Submitted By Shyam on 7 October 2017

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IMARAWomen’s Fusion Wear From USPL Launches its Exclusive Brand Outlet in Mumbai

Mumbai:-Imara the celebrity fashion line for women’s ethnic wear conceptualized by Universal Sportsbiz Pvt. Ltd. and curated by actress Shraddha Kapoor launched its first exclusive brand outlet at R-City Mall Mumbai. The store inaugurated by bollywood actor Avani Modi. With this store there are 10exclusive Imara outlets in India and plans are afoot to expand to other cities in the country. The IMARA store promises to provide the urban female youth with an array of styles to try and experiment to their hearts content and that too at affordable prices. Spread a little over 900 square feet, the store offers more than 300 designs and a glimpse into its latest and trendy Fall / Winter 2017 collection which willbe available at a price range of INR 699 and upwards.

Anjana Reddy, Founder and CEO of Universal Sportsbiz said, IMARA embodies the progressive, modern and graceful young Indian woman with its ensembles, the silhouette’s, fabrics and style and colours. The extensive range of the collection is eclectic and vibrant. This festive season, our loyal set of customers can look forward to a personalized and delightful shopping experience. The launch of this exclusive brand outlet is part ofour endeavour to strengthen our position in Mumbai. We are targetting 100 exclusive brand outlets in the country over three years.’’

Since its launch in2015 IMARA has resonated with the fashion conscious urban female youth. IMARA ensembles, the silhouettes, fabrics and style have attracted the modern Indian woman who is willing to explore. It provides the youth with an array of styles and experiment to their hearts content, and at affordable prices.


IMARA is a contemporary rendition of the conventional, a modern Indian adaptation of classics from the past. Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart and independent, open and free.

IMARA was launched as a women’s ethnic fashion brand and conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel Partners portfolio company and is India’s first celebrity commerce company.


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